Videos Streaming Technology

Online videos technology has come across a long way. Gone are those day when we had to sit back and had to wait for the videos to download thoroughly. It was the real test of our patience. The time has changed and brought many changes too. Nowadays video streaming technology and live streaming have become one of the most popular and affective forms of technical success across the internet. Among those, people are more familiar with the term video on demand (vod). It just simply lets you watch your favorite videos right through your browser where downloading and broadcasting of the video can be done hand in hand. Streaming benefits, its types and its importance we are going to discuss next. So here we go –

TYPES OF STREAMING

Live streaming  Live streaming as can be predicted via. its name, is available at a particular period of time. For example a football or cricket match. It can be seen when the event is being broadcast directly from the source location.

Video on Demand (vod)  This technology is being invented by keeping the viewers flexibility in mind. video for web cateres the needs of media, web promoters and entertainment arena. Today the technology offers a lot alternatives for the people so that they could view their favorite movies, games, songs and videos 24X7. The video streamed are recorded and kept in a huge databases and could be retrieved on the request of the viewer. On video request a progressive download initializes, but clip can be watched only after a fixed portion of files are being downloaded.

STREAMING OTHER THAN INTERNET

Television is one of the finest examples of initial video streaming trends where the movies or programmes are recorded and broadcasting later for the viewers. Here, video data transferred from one medium to another which is steaming. Even most of the DVD players today, offer alternatives , terms of burning a video to create a new file, in order to watch them later on. This again, can be termed as a part of video streaming. Online videos are offspring.

PROCESS TO VIEW STREAMED FILES

A large number of softwares are available and multimedia video players are available to play streamed files. Some of the most common and the most popular ones are – windows media player,
Macro-media Flash, Apple quick time, Real viewer by Real networks or MPEG (in particular MPEG-4). But the smoothness of the videos might depend on many factors like internet speed, busy servers, quality of the videos themselves. That mean it is not possible to get zero loading time always.

DOWNLOADING STREAMING VIDEOS

Most of the people have this misconception that all the live streaming and online videos are down-loadable. Yes, internet is an excellent medium of interaction but has many restrictions too. Non availability of downloading of streamed videos pointing towards copyright laws and privacy of the video creaters or makers. Some websites allows downloading options and others don’t. Well ! All for the sake of security.

All the forms of media, entertainment and business understands the significance of video streaming, videos have always been the sources of real attractions for marketing purposes and entertainment seekers.

Txtlocal MD Darren Daws says SMS leads the way for mobile marketing

As the mobile industry comes of age and becomes more sophisticated, it is widely predicted that more companies are choosing to spend a larger percentage of their marketing budget on mobile advertising and applications. The benefits of SMS becomes clear; campaigns need to capitalise on using SMS to support their overall marketing strategies and use messaging as the main force driving customers to the Internet.

This view was echoed by some of the worlds biggest brands at the latest MMA forum. Gavin Mehrotra, Director of International Media for the Coca Cola Company, started his presentation stating categorically that “SMS is the number 1 priority at Coca Cola in mobile” and that you need it to reach just about every person on the planet.

We also know that SMS gives a campaign the added power to communicate with your target customer and build on the relationship you have with them based on permission and trust. Adding SMS to a campaign allows consumers to text for more information so the follow-up is able to become more targeted; we have seen this work in every sector. In the Arts we have worked with English National Opera who used an SMS campaign to increase ticket sales for late availability, an investment of 500 in SMS marketing brought a return on investment of an amazing 8000 in ticket sales. Papa Johns Pizza use SMS to market special offers at times that they want to build sales, in fact across all sectors we are experiencing a growth in ROI as campaigns are measurable in a way they havent been until now.

Combine this with the growth in the use of Smartphone technology and its clear why campaigns are benefiting from improved targeting with SMS. No longer are you limited to 160 characters of text, the use of Smartphone technology and the public acceptance of tiny URLs on social media platforms, means that SMS can be used as tool to link to a bigger picture. SMS can now be used as the hook needed to direct the reader to where they need to be online, faster than if they were left to their own devices. Links to apps, videos and web pages are easily incorporated into an SMS message, making SMS a vital tool working hand in hand with other mobile marketing tools to achieve greater ROI for every mobile campaign.
At Txtlocal, we work with clients of all sizes and shapes from English National Opera, Malmaison Hotels and Liverpool University to much smaller owner operated brands like Shelleys Restaurant in Warrington, we can create campaigns that generate a real response – quickly. Any tool which allows a business owner to grow their customer data and intelligence, and then allow you to communicate targeted messages to them directly is powerful, and its right there in your hand  the humble mobile phone.

Its safe to say that if the world’s undisputed number one advertising brand, Coca Cola says categorically, SMS is priority number 1, then surely other businesses large or small need to operate with the same view.